Work

The critical role of marketer's information provision in temporal changes of expectations and attitudes

Year: 2013

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-02-2013-0459

Authors: Hong‐Youl Ha, J. Denise John, Joby John, Nam‐Yun Kim

Institutions: Dongguk University, University of Louisiana at Lafayette

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090638155

FWCI: 3.955

Cites: 56

Cited by: 13

Related to: 10