Work

Marketing Decision Making: Concepts and Strategy

Year: 1977

Type: book-review

Source: Journal of Marketing

DOI: 10.2307/1250507

Authors: Stanley Arbeit, David W. Cravens, Gerald E. Hills, Robert B. Woodruff

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090762380

Cites:

Cited by: 28

Related to: 10