Work

Brand community membership and the construction of meaning

Year: 2013

Type: article

Source: Scandinavian Journal of Management

DOI: 10.1016/j.scaman.2013.03.003

Authors: Gabriele Morandin, Richard P. Bagozzi, Massimo Bergami

Institutions: University of Bologna, University of Michigan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2090848736

FWCI: 13.87

Cites: 25

Cited by: 37

Related to: 10