Work

Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity

Year: 2011

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679190208

Authors: Stefan Hoffmann, Robert Mai, Maria Smirnova

Institutions: Technische Universität Dresden, St Petersburg University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090967273

FWCI: 13.91

Cites: 68

Cited by: 100

Related to: 10