Work

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

Year: 2009

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2009.10.002

Author: Daniele Scarpi

Institution: University of Bologna

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091010875

FWCI: 11.91

Cites: 58

Cited by: 145

Related to: 10