Work

The impact of the product to service shift in industrial markets and the evolution of the sales organization

Year: 2008

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2007.07.010

Authors: Jagdish N. Sheth, Arun Sharma

Institutions: Emory University, University of Miami

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091233403

FWCI: 34.84

Cites: 66

Cited by: 243

Related to: 10