Work

Using Means-End Analysis to Test Integrated Marketing Communications Effects

Year: 2010

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491003595437

Author: John M. McGrath

Institution: University of Pittsburgh at Johnstown

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091241623

FWCI: 1.9

Cites: 49

Cited by: 16

Related to: 10