Work

Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships

Year: 2013

Type: article

Source: Marketing Review St Gallen

DOI: 10.1365/s11621-013-0297-8

Authors: Niels Neudecker, Oliver Hupp, Alexandra Stein, Harald Schuster

Institution: GfK (Germany)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091269170

FWCI: 2.971

Cites: 27

Cited by: 12

Related to: 10