Work

Consumers' product‐locating behavior: Exploring the application of signal detection theory

Year: 2008

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20222

Authors: Sandra S. Liu, Jie Chen, Robert D. Melara, Francesco Massara

Institutions: Purdue University West Lafayette, City College of New York, City University of New York, IULM University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091297260

FWCI:

Cites: 35

Cited by: 13

Related to: 10