Work

The Solo Consumer: Unique Opportunity for the Service Marketer

Year: 1992

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876049210035908

Authors: Cathy Goodwin, Larry Lockshin

Institutions: University of Manitoba, University of California, Berkeley, The Ohio State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091344773

FWCI:

Cites:

Cited by: 50

Related to: 10