Work

Branding is no longer child's play!

Year: 2004

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760410534722

Author: Martin Lindstrom

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091377903

FWCI: 9.923

Cites:

Cited by: 76

Related to: 10