Work

Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-008-0097-x

Authors: Michael Antioco, Rudy K. Moenaert, Richard A. Feinberg, Martin G. M. Wetzels

Institutions: Centre National de la Recherche Scientifique, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management, Purdue University West Lafayette, Maastricht University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Purdue University

OpenAlex ID: W2091505635

FWCI: 8.739

Cites: 131

Cited by: 46

Related to: 10