Work

Building store brands using store image differentiation

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Indian Business Research

DOI: 10.1108/17554191011069451

Authors: Amit Saraswat, Toby Mammen, Jayesh P. Aagja, Ruchi Tewari

Institutions: ICFAI Business School, Nirma University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091626850

FWCI: 0.95

Cites: 22

Cited by: 25

Related to: 10