Work

German approaches to business-to-business marketing theory: origins and structure

Year: 2002

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(00)00150-8

Authors: Michael Kleinaltenkamp, Frank Jacob

Institution: Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091667540

FWCI: 22.19

Cites: 35

Cited by: 71

Related to: 10