Work

AD SKEPTICISM: The Consequences of Disbelief

Year: 2005

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2005.10639199

Authors: Carl Obermiller, Eric Spangenberg, Douglas L. MacLachlan

Institutions: Seattle University, Washington State University, University of Washington

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092066179

FWCI: 18.62

Cites: 26

Cited by: 574

Related to: 10