Work

Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe

Year: 2003

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/376809

Authors: Robin A. Coulter, Linda L. Price, Lawrence Feick

Institution: University of Connecticut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092254798

FWCI: 24.38

Cites: 69

Cited by: 438

Related to: 10