Work

The Advertising–price Relationship: Theory and Evidence

Year: 2008

Type: article

Source: International Journal of the Economics of Business

DOI: 10.1080/13571510802134213

Authors: Natsuko Iwasaki, Yasushi Kudo, Carol Horton Tremblay, Victor J. Tremblay

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092273209

FWCI: 7.621

Cites: 50

Cited by: 18

Related to: 10