Consumer Behavior in Green Marketing for Luxury Brand: A Cross-Cultural Study of US, Japan and Korea
Year: 2010
Type: article
Study design: Observational Study
Authors: Jina Park, Eunju Ko, Sookhyun Kim
Institutions: Yonsei University, Johnson & Wales University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2092368048