Work

What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category

Year: 2011

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2011.08.002

Authors: Johannes C. Bauer, Alexander J. Kotouc, Thomas Rudolph

Institutions: University of St.Gallen, BMW (Germany), BMW Group (Germany)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2092373379

FWCI: 9.277

Cites: 150

Cited by: 83

Related to: 10