Work

A Field Test of the Effectiveness of Different Print Layouts: A Mixed Model Field Experiment in Alternative Advertising

Year: 2011

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2011.553787

Authors: Dominik Lehmann, Donald J. Shemwell

Institution: East Tennessee State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092415033

FWCI: 2.783

Cites: 21

Cited by: 16

Related to: 10