Work

Artist brand building: towards a spatial perspective

Year: 2014

Type: article

Source: Arts Marketing An International Journal

DOI: 10.1108/am-10-2013-0018

Authors: Jenny Sjöholm, Cecilia Pasquinelli

Institution: Uppsala University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092425453

FWCI: 6.412

Cites: 22

Cited by: 26

Related to: 10