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Luxury fashion branding — Trends, tactics, techniques

Year: 2009

Type: book-review

Source: Journal of Brand Management

DOI: 10.1057/bm.2008.34

Author: Keith Dinnie

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092534367

Cites:

Cited by: 56

Related to: 10