Work

Internal marketing—The missing half of the marketing programme

Year: 1991

Type: article

Source: Long Range Planning

DOI: 10.1016/0024-6301(91)90083-z

Authors: Nigel Piercy, Neil Morgan

Institution: Cardiff University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092587681

FWCI: 15.83

Cites: 22

Cited by: 289

Related to: 9