Work

The Current State of Marketing Activity Among Higher Education Institutions

Year: 2002

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v12n01_02

Author: Cynthia M. Newman

Institution: Rider University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2092612939

FWCI:

Cites: 16

Cited by: 34

Related to: 10