Work

Interfirm influence strategies in marketing channels

Year: 1997

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/095939697343012

Authors: Alejandro Molla, Manuel Sanchez

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092857445

FWCI: 1.566

Cites: 28

Cited by: 11

Related to: 10