Work

The Dimensions of Cable Television Network Personality: Implications for Media Brand Management

Year: 2011

Type: article

Source: The International Journal on Media Management

DOI: 10.1080/14241277.2010.545361

Authors: Yongjun Sung, Namkee Park

Institutions: The University of Texas at Austin, University of Oklahoma

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093084586

FWCI: 1.851

Cites: 33

Cited by: 13

Related to: 10