Work

Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice

Year: 2006

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2006.05.003

Authors: Dale W. Russell, Cristel Antonia Russell

Institutions: INSEAD, Pacific Institute For Research and Evaluation, American University, San Diego State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2093094599

FWCI: 15.21

Cites: 37

Cited by: 121

Related to: 10