Work

Conceptualising value co-creation: A journey to the 1970s and back to the future

Year: 2012

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2012.737357

Author: Christian Grönroos

Institution: Hanken School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093138545

FWCI: 37.79

Cites: 49

Cited by: 572

Related to: 10