Work

Designing corporate brand experience in an online context: A qualitative insight

Year: 2014

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.06.018

Authors: Zalfa Laili Hamzah, Sharifah Faridah Syed Alwi, Md Nor Othman

Institutions: University of Malaya, Brunel University of London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093215741

FWCI: 21.37

Cites: 118

Cited by: 104

Related to: 10