Work

College Choice in a Brand Elimination Framework: The Administrator's Perspective

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v08n04_05

Authors: Deborah E. Rosen, James M. Curran, Timothy B. Greenlee

Institutions: University of Rhode Island, Miami University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093238564

FWCI:

Cites: 11

Cited by: 24

Related to: 10