Work

Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings

Year: 2009

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420910998217

Authors: Dipayan (Dip) Biswas, Sujay Dutta, Abhijit (Abe) Biswas

Institutions: Bentley University, Wayne State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093288646

FWCI: 4.15

Cites: 30

Cited by: 26

Related to: 10