Work

Family as a source of consumer‐based brand equity

Year: 2007

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420710751564

Authors: R. Bravo Gil, E. Fraj Andrés, E. Martínez Salinas

Institution: Universidad de Zaragoza

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093478522

FWCI: 12.65

Cites: 56

Cited by: 323

Related to: 10