Work

Factors predicting the effectiveness of celebrity endorsement advertisements

Year: 2004

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560410560218

Authors: David H. Silvera, Benedikte Austad

Institution: UiT The Arctic University of Norway

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093499986

FWCI: 5.618

Cites: 38

Cited by: 592

Related to: 10