Work

Marketing the premium product

Year: 1987

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(87)90035-8

Author: John A. Quelch

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093501046

FWCI:

Cites: 3

Cited by: 131

Related to: 10