Work

An Evaluation Cost Model of Consideration Sets

Year: 1990

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209225

Authors: John R. Hauser, Birger Wernerfelt

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093507294

FWCI: 32.51

Cites: 45

Cited by: 1,026

Related to: 10