Work

Conceptualizing self‐monitoring: links to materialism and product involvement

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769710155848

Authors: Beverly A. Browne, Dennis O. Kaldenberg

Institutions: Oregon State University, Press Ganey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093600927

FWCI: 6.264

Cites: 26

Cited by: 335

Related to: 10