Work

A Global Look at Consumer Involvement and Use of Products

Year: 1989

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/eum0000000001500

Authors: Judith L. Zaichkowsky, James H. Sood

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093762667

FWCI: 8.313

Cites: 11

Cited by: 74

Related to: 10