Work

The Role of Consumer Agency in the Globalization Process in Emerging Markets

Year: 2004

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146704269304

Authors: Giana M. Eckhardt, Humaira Mahi

Institution: Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093765148

FWCI: 8.659

Cites: 44

Cited by: 84

Related to: 10