Work

Study 3: International Transfer and Perception of Retail Formats: A Comparison Study in Germany and Romania

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-01596-1_4

Author: Bettina Berg

Institution: Universität Trier

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093921067

FWCI: 10.12

Cites: 71

Cited by: 21

Related to: 10