Work

The misuse of marketing: An American tragedy

Year: 1981

Type: article

Study design: Observational Study

Source: Business Horizons

DOI: 10.1016/0007-6813(81)90026-4

Authors: Roger C. Bennett, Robert G. Cooper

Institution: McGill University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094025294

FWCI: 19.78

Cites: 7

Cited by: 279

Related to: 10