Work

Predictors of Advertising Avoidance in Print and Broadcast Media

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1997.10673529

Authors: Paul Surgi Speck, Michael T. Elliott

Institutions: University of Missouri–St. Louis, University of Missouri

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094025873

FWCI: 4.698

Cites: 27

Cited by: 561

Related to: 10