Work

The Value of “Authenticity” in “Glocal” Strategic Communication: The New Juan Valdez Campaign

Year: 2008

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/15531180802178679

Authors: Juan-Carlos Molleda, Marilyn Roberts

Institution: University of Florida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094089089

FWCI: 4.368

Cites: 25

Cited by: 51

Related to: 10