Work

Marketing research: text and cases

Year: 2002

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.39-6520

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094296269

Cites:

Cited by: 248

Related to: 8