Work

Influence of other people on consumer attributions toward brand and person

Year: 1982

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(82)90037-6

Author: Robert E. Burnkrant

Institution: The Ohio State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094423787

FWCI:

Cites: 46

Cited by: 11

Related to: 10