Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness
Year: 2014
Type: article
Source: Computers in Human Behavior
Authors: Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang
Institution: National Chung Cheng University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2094522882