Work

A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500403

Authors: Jacob Jacoby, Robert W. Chestnut, William A. Fisher

Institutions: Purdue University West Lafayette, Columbia University, Western University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094556891

FWCI: 13.54

Cites: 41

Cited by: 288

Related to: 10