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The optimal face value of a discount coupon
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Year:
1999
Type:
article
Source:
Journal of Economics and Business
DOI:
10.1016/s0148-6195(98)00032-0
Authors:
Uri Ben-Zion,
Aharon Hibshoosh,
Uriel Spiegel
Institutions:
Technion – Israel Institute of Technology,
The University of Osaka,
San Jose State University,
Bar-Ilan University,
University of Pennsylvania
Language:
English
Topic:
Consumer Market Behavior and Pricing
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W2094565188
FWCI:
Cites:
28
Cited by:
13
Related to:
10