Work

Human Values and Product Symbolism: Do Consumers Form Product Preference by Comparing the Human Values Symbolized by a Product to the Human Values That They Endorse?1

Year: 2002

Type: article

Source: Journal of Applied Social Psychology

DOI: 10.1111/j.1559-1816.2002.tb02752.x

Author: Michael W. Allen

Institution: University of Newcastle Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094585853

FWCI: 1.479

Cites: 54

Cited by: 57

Related to: 10