Work

The Effect of Country of Origin on Judgments of Multinational Organizations Involved in a Crisis

Year: 2006

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v12n03_11

Authors: Laura M. Arpan, Helen Sun

Institutions: Florida State University, The University of Texas of the Permian Basin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094604646

FWCI: 1.175

Cites: 59

Cited by: 20

Related to: 10