Work

Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence

Year: 2014

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2013.810557

Authors: Valeria Noguti, Cristel Antonia Russell

Institutions: University of Technology Sydney, American University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Windsor, National Institutes of Health

OpenAlex ID: W2094620089

FWCI: 19.24

Cites: 88

Cited by: 55

Related to: 10